Purchase decision-phase of buying the decision procedure
What do understand by the term Purchase decision which is the phase of buying the decision procedure?
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Purchase decision: It is a crucial phase where in the consumer decides on an alternative and ensues further regarding when to buy and the mode of purchase.
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1. Debbie is the purchasing manager of the Campus Bookstore at Queen's University. Every year in March she needs to plan on the number of 'Graduation Rings' the Bookstore should stock. The "Graduation Rings' are specialty rings made by Ti
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