Assignment Title: Product Life Cycle
The Task
Select a product/service of a company which you are familiar in an industry of your choice. As the marketing manager of the selected company, discuss how you will improve the performance of the chosen product/service which is currently in a particular stage of the Product Life Cycle (PLC).
Word length: 2500 words (excluding references/appendices).
Learning Outcomes Covered:
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Number:
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Domain:
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Description:
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1
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Knowledge
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Understand the principals of the post-modern marketing approach. Analyse and evaluate innovative marketing approaches and be able to apply them to scenarios in current Marketing cases.
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2
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Research
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Acquire, evaluate and analyse information from primary, secondary and cyberial sources to develop solutions and recommendations for marketing issues.
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3
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Argument
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Appraise business performance and the position of an organisation in the marketplace through the analysis of material and suggest future entrepreneurial and innovative strategy.
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4
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Communication
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Present information demonstrating quality and clarity of expression, use of terminology appropriate for the target audience by communicating marketing theories and practice in a coherent way.
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5
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Contribution
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Demonstrate autonomy, self-appraisal and reflection in completing work. Analyse and discuss case study material in tutorials both in groups as well as an individual.
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6
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Practical
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Use of practical and analytical skills to discuss innovative and entrepreneurial marketing case study material and produce reports showing an awareness of the challenges facing marketers. Develop an understanding of the social responsibility and ethical issues facing marketers.
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Criteria for Assessment
The assignment will be assessed on the following criteria:
- Choice of product/service in a certain industry - 10%
- Structure and clarity - 20%
- Analysis of current issues - 25%
- Recommendations of marketing strategies - 25%
- Justifications for marketing strategies - 20%
REFERENCING
It is very important that the sources of material used in your assignments (and Management Reports/Projects, Dissertations etc) are appropriately referenced. The system of referencing adopted by UWCN is known as the Harvard system. Please note below the standard formats that must be adopted in your work.
Short quotations [under 4 lines] should be placed in the body of the text and enclosed in quotation marks. Longer quotations should be preceded by a colon, set off from the text and indented by at least 2.5 cm, quotation marks should not be used
Please note that inappropriate or absence of referencing in your work may affect your final score for the work.