Newsworthy about the Business

Question

How can it be analyzed which is ‘Newsworthy’ about the Business?

Answer 1

An editor, an item is newsworthy if one feels that his viewers, readers or listeners are finding it interesting or very useful. What is newsworthy to the editor of Stream & Field is, of course a little bit different from what is newsworthy is to the editor when used in a Cosmopolitan way. However, some things in common in all newsworthy items.

To uncover the newsworthiness in business, firstly one should think about their target customer. Try to understand by making yourself in their shoes. What will make you Intrigued, excited or Provoked? Now, think about how a business provides some kind of service, product, or information that feeds into these reactions.