Illustrate the term Reactive marketing

Question

Briefly illustrate the term Reactive marketing?

Answer 1

The Reactive marketing is most broadly employed approach in marketing. Reactive marketing is mainly based on the concept of react, that mean for illustration if a competitor company is following some marketing practices with good resulting output we do the similar by slight modification in design or price and adopting the similar marketing strategies. The easiness of approach in the reactive marketing is the reason for its fame. Sometimes due to tough competition in the market a firm may have no choice however to follow it so as to endure in the market-place and make gains.