--%>

Explain the objectives of pricing policy and its aim

Explain the objectives of pricing policy and its aim.

E

Expert

Verified

Pricing decisions are generally considered a part of the general strategy for getting a broadly defined purpose. Before finding out the price itself, the management must decide the objectives.

When setting the price, the firm may intend at one or more of the given objectives.

1. Profit maximization: as the primary motive of business is to earn maximum profit, pricing all the time aim at maximization of profit by maximization of sales.

2. Market share: For increasing market share a firm may lower its price within relation to the product of competitors.

3. Target return in investment: The firm must fix the price for the product in a way that this will satisfy expected returns for the investment.

4. Prevent or Meet competition: with the aim of discourage competition a firm may adopt a low price policy.

5. Price stabilization: The other objective of pricing is to stabilize the product prices over a given period of time.

6. Resource mobilization: In this company may fix their prices in a way that adequate resources are made accessible for the firm’s developmental, expansion investment and so forth.

7. Speed up cash collection: Several firms try to set a price that will enable rapid cash recovery as they may be financially tight or may regard future is more uncertain to justify patient cash recovery.

8. Growth and Survival: A significant objective of pricing is survival and getting the expected rate of growth. Profit is less significant than survival.

9. Prestige and goodwill: Pricing also intends at maintaining the prestige and improving the goodwill of the firm.

10. Getting product: quality leadership, Several Companies intend at establishing product quality leader by premium price.

   Related Questions in Managerial Economics

  • Q : Move downward demand for labor The

    The demand for labor would move downward like a consequence of: (w) grocery stores buying fewer automatic check-out touchpad computers, and in place of relying more heavily on cashiers to ensure friendly interactions along with customers. (x) declines

  • Q : Accumulation of certificates of

    A potential employee’s accumulation of certificates and degrees to stimulate interest through a potential employer is termed by economists as: (1) specific training. (2) signaling. (3) general training. (4) screening. (5) ticket-punching. <

  • Q : Free labor in competitive firm When

    When labor was free, in that case this purely competitive firm as in illustrated graph would hire. (1) 600 workers. (2) 700 workers. (3) 800 workers. (4) 900 workers. (5) 1000 workers.

    Q : Forecasting demand what are the

    what are the criteria for good forecasting

  • Q : Illustrates the term economic cost

    Illustrates the term economic cost concept briefly?

  • Q : Costs of investing in human capital The

    The costs of investing in human capital are probably to be borne through an employer when the human capital is: (1) general. (2) marginal. (3) precise. (4) generic. (5) specific. Can someone explain/help me with be

  • Q : Maximizes profits of firm in a

    Refer to below figure. What is the amount of profit when the firm generates Q2units: w) this is equal to the vertical distance c to g. x) this is equal to the vertical distance c to Q2. y)  this is equal to the vertical distance g to Q2

  • Q : Explain the pricing under price

    Explain the pricing under price leadership.

  • Q : Welfare definition of economics Explain

    Explain the welfare definition of economics? Why is it criticized?

  • Q : Profit price by earning in Human capital

    As per demonstrated in this graph, there average college graduate will earn around: (1) $12,000 yearly. (2) $20,000 yearly. (3) $45,000 yearly. (4) $90,000 yearly. (5) $100,000 yearly.

    Discover Q & A

    Leading Solution Library
    Avail More Than 1438535 Solved problems, classrooms assignments, textbook's solutions, for quick Downloads
    No hassle, Instant Access
    Start Discovering

    18,76,764

    1950756
    Asked

    3,689

    Active Tutors

    1438535

    Questions
    Answered

    Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!

    Submit Assignment

    ©TutorsGlobe All rights reserved 2022-2023.