Explain STANDING PLANS
What do you mean by the term STANDING PLANS?
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Standing plans are used again and again because they focus on organizational situations that occur recurrently. They are usually complete once and hold their value over a period of years while undergoing modifications and bring up-to-date because of that they are also called repeated use plans.
For example: Business plan is to launch a new type of business. Industrialists draft business plan before opening the doors to their business and they can also use their plan to guide their efforts for years into the future.
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Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases DRAFT TV COMMERCIALS - Your client directs TV advertising for a large corporation th
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