Explain about the Concentrated Differentiation Strategy

Question

Explain about the Concentrated Differentiation Strategy.

Answer 1

A Concentrated Differentiation Strategy is as follows:

a. A focused strategy based on differentiation goals at securing a competitive benefit by offering niche members a product they perceive is enhanced suited to their personal preferences and unique tastes.

b. Successful use of a focused differentiation strategy based on the existence of a purchaser section that is looking for individual seller capabilities and product attributes and on a firm’s capability to situate apart from rivals competing in the similar target market niche.

c. Progressive insurance’s focused differentiation strategy in auto insurance gives details about the organization’s focused differentiation strategy.