Exdplain Muscle-flexing strategy

Question

What is Muscle-flexing strategy?

Answer 1

Muscle-flexing strategy:

In this a leading leader plays a competitive hardball when minor rivals rock the boat with cost cuts or mount any new market offensives that directly threaten its location. Specific responses can contain rapidly matching or exceeding challengers’ cost cuts, using big promotional campaigns to counter challengers’ moves to increase market share, and offering better deals to their main consumers. The leader may also use different arm-twisting tactics to pressure current consumers not to use the products of rivals. The obvious risks of a muscle-flexing strategy are running afoul of the antitrust laws, alienating consumers with bullying tactics, and arousing unfavorable public opinion.