--%>
Assignment Help - homework help

Distribution Channel and Distribution Strategies

Define the term Distribution Channel and what are the types of Distribution Strategies?

E

Expert

Verified

A marketing channel comprises one or more marketing intermediaries who perform a variety of functions. Each channel member:-

• Provides value;
• Performs a function; and,
• Expects an economic return.

Types of Distribution Strategies:

• Exclusive distribution: is the distribution strategy in which the distribution is limited to one intermediary in the territory.

E.g. LEICA officially appointed Jebsen & Jebsen Marketing as the exclusive distributor for Singapore, Malaysia, Indonesia, Thailand, and Brunei.

• Intensive distribution: in this distribution strategy, distribution is done from as many as outlets as possible to provide location convenience.

E.g. L&T regularly gives its ad in the newspaper

• Selective distribution: in this strategy several retailers are appointed for distribution. All the retailers of that location shall not be appointed.

E.g. Daewoo have 2 distributors in Singapore, “Starsauto, portion of a larger Indonesian group, symbolize Daewoo’s traditional line of sedans. Second is Homegrown family-owned JTA Motors markets Daewoo’s off road vehicles like Musso and Korando, and an up market model called the Chairman.

   Related Questions in Biology

  • Q : State Production Forecasting Production

    Production Forecasting: It means to estimate the future demand for services and goods. It too estimates the resources that are needed to produce those services and goods. Such resources comprise human resources, financial and material resources. There

    		•
  • Q : What is myoglobin What is meant by

    What is meant by myoglobin? Specify the function of this molecule in muscle tissue?

    		•
  • Q : Explain the term mechanical digestion

    Explain the term mechanical digestion? In arthropods, molluscs, earthworms, birds and vertebrates, in common, which organs correspondingly participate in this kind of digestion?

    		•
  • Q : How is light from sun converted into

    How is light from sun converted into chemical energy to be utilized by the living-beings on earth?

    		•
  • Q : Acidosis and alkalosis What is meant by

    What is meant by the term acidosis and alkalosis?

    		•
  • Q : Cognitive|Behavioral Theory-Motivation

    Cognitive theories subscribe to the fact that individuals make conscious decisions about their work behavior. In other words, they make rational decisions about how much effoet they need to put into their jobs. The process of understanding how individuals make decisio

    		•
  • Q : Evaluating the Recruiting function I.

    I. OBJECTIVES A. To make you aware that many necessity of evaluating the efficiency and effectiveness - various recruitmen

    		•
  • Q : Explain the term monosex culture

    Briefly explain the term monosex culture?

    		•
  • Q : Define Systems Security Systems

    Systems Security: It is the control and access of computer system's resources, the information and operating system files. This can be managed by security software installed in the computer. The other meaning might refer to any type of system which se

    		•
  • Q : Explain the capillary Explain the

    Explain the capillarity? How this mechanism is chemically explained? Specify the relevance of the capillarity for transport of the water in the plants?

    		•