Distribution Channel and Distribution Strategies
Define the term Distribution Channel and what are the types of Distribution Strategies?
Expert
A marketing channel comprises one or more marketing intermediaries who perform a variety of functions. Each channel member:-
• Provides value;• Performs a function; and,• Expects an economic return.
Types of Distribution Strategies:
• Exclusive distribution: is the distribution strategy in which the distribution is limited to one intermediary in the territory.
E.g. LEICA officially appointed Jebsen & Jebsen Marketing as the exclusive distributor for Singapore, Malaysia, Indonesia, Thailand, and Brunei.• Intensive distribution: in this distribution strategy, distribution is done from as many as outlets as possible to provide location convenience.
E.g. L&T regularly gives its ad in the newspaper
• Selective distribution: in this strategy several retailers are appointed for distribution. All the retailers of that location shall not be appointed.
E.g. Daewoo have 2 distributors in Singapore, “Starsauto, portion of a larger Indonesian group, symbolize Daewoo’s traditional line of sedans. Second is Homegrown family-owned JTA Motors markets Daewoo’s off road vehicles like Musso and Korando, and an up market model called the Chairman.
What is the significance of glucose blood level for the human health?
What takes place when auxin concentration in some structures of plant is over the action range of hormone?
A team is a cooperative group whose members interact with each other towards the accomplishment of specified objectives. In many organizations, employees work in regular small groups called reams where their efforts must fit together like the pieces of a picture puzzle. When their work is interde
Local Area Network (LAN): It supplies networking capability to a group of computers in close immediacy to each other like in an office building, a school, or a home. The LAN is helpful for sharing resources such as printers, files, games or other appl
Write down the some prophylactic measures against ascariasis?
Give a brief introduction of the term RCCS? And also write down its lifespan?
Tannenbaum and Schmidt's situational continuum Robert nikhilson and ravison achieve that the most effective leader style is contingent on what they called they
Evolutionarily protochordates can be intermediate animals between the invertebrates and vertebrates. Consider the scientist is testing hypothesis, which states that vertebrates are evolved from echinoderms. Being research objects a newly evolved protochordate species,
Normal 0 false false
What is cell division procedure directly associated to the embryonic growth?
18,76,764
1937154 Asked
3,689
Active Tutors
1458710
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!