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Describe the term Incremental Revenue in details

Describe the term Incremental Revenue in details.

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This revenue simply refers to rise in revenue. This is the difference among the new total revenue and existing total revenue. This measures the impact of decision alternatives upon the total revenue. There formula for measuring incremental revenue is as given below:

IR = R2-R1

Here, IR = Incremental revenue

R2 = New total revenue and

R1 = Old or existing total revenue.

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