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Define Disruptive innovation

Disruptive innovation is most important theory of innovation and this theory talks about the customer’s performance acceptance level. This innovation is designed for previous consumers to provide them value and new innovative solutions.

This theory also explores the idea and helps in achieving great return and great revenues. This also helps in improving the level of performance and achieving the specified goals. IBM also designed and dominated its mainframe to respond to non-performance demand and to allow the better performance with high integrity. There is a drawback with disruptive innovation because it fails many times due to the capability and responsibility managers build are not up to the mark and are not up to the task so it becomes disabilities when disruption is afoot.

Disruptive innovation is just like a discontinuous innovation which is not continuous so it carries lot of negative side and negative approaches. It breaks the organization growth and it also stops the growth of the organization. Thus the organization is not sustainable and substantial.

For example: if a sales man is operating a business or sales of real food products then he or she should be very innovative and creative with new ideas and implementation of new thoughts so they can be very much able to create profits and generate revenues.

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