Customer Loyalty: The word customer loyalty is employed to explain the behavior of repeat customers, and also those that offer good reviews, ratings, or testimonials. Some of the customers do a particular company an immense service by providing favorable word of mouth publicity regarding a product, telling friends and family, therefore adding them to the number of loyal customers. Though, customer loyalty comprises much more. This is a process, a program, or a group of programs geared toward keeping a client pleased therefore he or she will give more business.