Customer delivered value
What do you mean by the term Customer delivered value in brief?
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The word marketing doesn’t revolve around fulfilling the requirements of a consumer alone but as well comprises the value which the consumer is deriving from the utilization of the said service or product. This value is arrived at through subtracting what the product cost a consumer (net customer cost) from the advantageous derived by him from the product (that is, total customer value).
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