Contents of a good training program for the sales force

Question

What must be the contents of a good training program for the sales force? Briefly illustrate it.

Answer 1

There are no hard and fast rules as far as the contents of the training program are worried. This is fundamentally the subject matter of the training which matters. The training program might vary according to different organizations depending on the markets, product, company strategies, capability of the trainees and so on. The good training program must cover the given aspects:

i) Job knowledge.
ii) Product itself.
iii) Information regarding the organization and the business that it is into.
iv) The markets and its target customers.