Components of Macro environment

Question

Briefly describe the various components of Macro environment?

Answer 1

Macro environment is fundamentally termed to the region of external business operations of a specific organization. The components of macro environment encompass to be well analyzed prior to planning the course of marketing programs as it influences the very performance of a product or an association. All the factors influencing the performance of a firm in the macro environment are termed to as the components that could be demographic, economic, cultural, technological, natural, social, legal and political.