The competition matrix is a term used while talking about strategy development, first used by Michael E. Porter 1983. They tell about product politics in marketing for individual business fields of an enterprise to gain competition advantage. In this, the organisation synchronies the competition strategies according to the possible strategic goal and strategic advantage which can be used by the enterprise. For this Porter suggests three fundamental strategy types :
- Differentiation (preference strategy): Why will a customer buy our product
- Cost leader shank (price quantity strategy): Maintaining good quality, which are the areas where we can cut costs
- Focusing: Which products or goals need more focus