Characteristic of Perceiver-Perception Organization Behavior

Following are the Internal factors that Influence Perception:

A. Characterstics of the Perceiver:
1. Needs and motives
2. Self-concept
3. Beliefs
4. Past experience
5. Current psychological state
6. Expectation

B. Characteristics of the target or perceived
1. Size
2. Intensity
3. Frequency
4. Status
5. Contrast
6. Characteristics of the situation

C. Characteristics of the situation

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