--%>
Assignment Help - homework help

Channel Management

Define the term Channel Management and their features?

E

Expert

Verified

Channel Management:

Channel management is defined as a process by which a company makes formalized programs for selling and servicing customers in a specific or particular channel. The Channel management program comprises:

1. Goals:- Define the specific goals of each channel segment. Consider goals for the channel as whole as well as individual accounts. Also consider goals for both acquisition and retention.

2. Policies:- Made well-defined polices for administering the accounts contained by this channel. Be assure to keep the exclusive characteristics of each segment in mind when defining policies for account set up, the order management, and product fulfillment, and so forth.

3. Products:- Identify which products in portfolio of company are most suited for each segment and create appropriate messaging. Also, determine where selling opportunities lie.

4. Sales/Marketing Programs:- Design support programs for channel which meet their requirements. To do this, company should ask customers within this segment that how can it best support to customers in the selling and marketing of its products? The standard considerations are product training, co-op advertising, merchandising and seasonal promotions.

   Related Questions in Biology

  • Q : Hormone Replacement Therapy Is some

    Is some bleeding normal if beginning Hormone Replacement Therapy?

    		•
  • Q : Feature of a pharmaceutical

    Describe the most challenging feature of a pharmaceutical representative?

    		•
  • Q : Time requirement for telemarketing

    What amount of time is required for a telemarketing campaign?

    		•
  • Q : Define Mumps Mumps : This is an

    Mumps: This is an infectious disease that usually attacks the children. Symptoms are swelling of the glands on the temple convoyed by fever.   

    		•
  • Q : What is Management Development

    Management Development: It is the aspect of organizational development which covers assessment and recruitment of executive level employees and trains them in leadership to furnish them for higher positions. This process usually comprises development

    		•
  • Q : Name some significant neurotransmitters

    Name some significant neurotransmitters?

    		•
  • Q : Name the hormones secreted by the

    Name the hormones secreted by the adrenal medulla? Describe their respective functions?

    		•
  • Q : Describe Safety Training Safety

    Safety Training: It is an effective training program which reduces the number of injuries and deaths, legal liability, property damage, illness, workers' compensation claims, and missed time from work. The safety training will too help in raising the

    		•
  • Q : Fecundation happen in angiosperms

    Subsequent to pollination how does fecundation happen in angiosperms? In these plants is fecundation dependent on the water?

    		•
  • Q : Knowledge Management - Organizational

    "Knowledge is information that changes something or somebody - either by becoming grounds for actions, or by making an individual (or an institution) capable of different or more effective action." Like many other concepts and practices in management and organizational behavior, the exact

    		•