One of the most important qualities that your content must possess in order to be effective is understandability + relatability.
Your content is easy to understand: when the readers are able to quickly grasp the meaning of the conveyed message. The main properties of understandable content arethat it has simple wording and is laid out in a straightforward format.
On the other hand, your content is relatable: when the language you use and the expressions/examples you utilize are similar to the ones that your readers are familiar with.
That way, they are able to connect better with the message that you're conveying and feel more comfortable with it.
In this post, we are going to be focusing on the relatability of your content and how you can make it (the content) resonate with your readers.
But first, let's kick off with some of the more basic info, such as:
Why Does your Content Need to Resonate with your Audience?
Your content should resonate with your audience so that it is more likable and engaging.
There are different situations and occasions on which you may need to write content. In the most common cases, content is written for marketing purposes or for when you have to populate landing pages of your website, etc.
In other words, a lot of times, content is written in order to win over a reader and get them to take some action that is beneficial for you.
For purposes like this, if you create content that resonates with your audience, they can be more inclined to read it and do what the content asks them to do.
How Can you Write Content That Resonates with your Audience?
Now, let's get to discussing how you can write content that resonates with your audience.
Step number 1: Find out what your audience is like
The first thing that you need to do is do audience research.
What's that?
Audience research is defined as the process where you learn about the people who typically consume your content.
You have to find out various things about them, such as the regions in which they are based, the languages they speak, the age groups they fall into, and so forth.
How can I conduct audience research, you may be wondering?
It's really easy. All you need to do is conduct some surveys with a small percentage of your target market. You can take a small percentage of people as the sample of the whole and learn about them.
That way, you will be equipped to create content that resonates with the audience on the whole.
Step number 2: Pick a tone that matches the preference of your audience
The next thing that you have to do, i.e., after conducting research on your audience, is to select a tone that matches their preference.
Here are some examples to help you understand this better.
a. If your audience is mostly young people, like people in their teens or young adults, you would have to maintain a casual and breezy tone in your content
b. On the other hand, if your audience consists of older people, such as folk in their late 30s or 40s, then your tone would have to be somewhat formal and straightforward
c. If your audience consists of people who are connected with the IT industry, you can afford to add IT jargon and somewhat complex terms there. This would make your tone "techy."
d. On the other hand, if your audience consists of people who are related to the education section and the field of academics, then your tone would have to be formal and crisp
Of course, it all depends on the information that you are able to gather on your audience. It's possible that your audience could consist of academics but in the younger years of life.
In that situation, you would have to be formal while being somewhat breezy with regard to your terminologies and explanations.
What we basically mean is that the combinations of the different traits of your audience can vary...and you have to pick a tone that best suits the final blend.
However, what if you are facing any difficulty in creating content that follows acertain tone? There is no need to worry about it, as you can gethelp from an AI paraphrase tool. Tools like these come equipped with multiple modes and each mode paraphrasesthe given content in a certain tone.
For example, if your audience is from the field of academicsand you have failed to write or follow an academic tone in the content.Then you can consider using the "Formal" or "Academic" mode of the AI paraphrasing tool to quickly adjust the content tone.
Step number 3: Add Images to Your Content
Adding images to your content is also a good way to make it relatable.
Suppose you're writing a blog post on your website. If you reach a point where you have to make some really complicated explanations, you can add an illustrative image instead of stretching a few hundred words out.
That way, your readers won't have to bore themselves with reading it all, and they willbe able to understand the meaning of it all without much trouble.
If you add the right elements in the images, they will also appeal to the readers. You could add, say, a trending joke or something so that the readers are able to relate to it.
Step number 4: Make Sure That the Content Does Not Contain Any Type of Errors
Another thing that you have to do to ensure that your content is relatable is to find and eliminate all types of errors before finalization.
There are different types of issues that your content can potentially contain. However, one of the main ones that can sneak in and become really hard to find are spelling and grammar errors.
You have to take special care about these types of errors because while they can be easy to make for you, and while they can sneak past you without getting noticed, they stand out for the readers. Your reader can easily spot them.
When your content has these types of issues in it, it is not relatable. It becomes unreliable in the eyes of the reader, and they tend not to trust it.
So, by finding and removing these types of mistakes from your content, you can make it more relatable and trustworthy.
There are a few different tips and techniques that we proffer when it comes to attaining perfection in the contentwith regard to grammar and spelling.
- First of all, you have to be careful when you're writing the content in the first place. You should be deliberate about all the words that you write and pay attention to them so that you minimize the chances of typos.
- Then, once you are done writing, you should read the content from start to finish a few times. You should proofread it so that you can spot any errors that it may contain.Usually, reading the content after a few minutes lets you find mistakes that you don't see the first time around.
- Finally, once you are done with everything, you should use an AI grammar checker on the content. An AI grammar checker is an online tool that is made to scan the provided content and automatically look for issues in it. If the algorithms detect any mistakes in the content, the tool points them out and provides a suggestion that is actually correct.
Conclusion
We're going to end this blog post on this note.
Creating content that resonates with your readers is very easy if you follow a few simple steps. In the post above, we have looked at what resonating content actually is and how you can create it using a few different steps.
In conclusion, we can say that resonating content is the one that your audience is able to align with and understand. You have to make sure that you make the content easy to understand and use such terms and words that are relatable to the readers.