Project Assignment: Marketing Plan Project
Throughout the four phases of this marketing plan project, you have created the important, detailed marketing plan sections necessary to enable your selected company to prepare the business to launch innovative new products that are designed to increase sales to current customers and to reach potential, new customers within their target market segments.
This Unit VII Project represents the assignment in a series of project assignments, which will complete the marketing plan for the company you selected in Unit III.
Rather than combining your previously completed sections into one document, in this project, you are to summarize and condense each section that was previously submitted. The summarized sections should contain two to three paragraphs in your marketing plan.
In addition, now that all the marketing plan sections have been completed, you can now create the plan's executive summary. The executive summary is the most important part of the plan because it encapsulates all of the important strategy summary information and analysis shown in more detail throughout the other marketing plan sections in two to three paragraphs. Remember, the executive summary should only include information summarized and taken from the other marketing plan sections. It should be thorough but succinct.
As a review, the marketing plan consists of the following sections listed below.
• Executive Summary
• Situation Analysis
o Market Summary
o SWOT Analysis (i.e., analysis of strengths, weaknesses, opportunities, and threats)
o Competition
o Product Offerings
o Distribution
• Marketing Strategy
o Objectives
o Target Markets
o Positioning
o Strategies
o Marketing Mix
o Marketing Research
• Financials
• Controls
o Implementation
o Marketing Organization
Remember, the marketing plan project should not contain information that was simply copied and pasted from previously completed assignments. Your Unit VII Project should contain a condensed summary of each of the sections previously submitted to form the concise project. You should also include an introduction to your marketing project. This assignment should be at least three pages in length and consist of the executive summary and the section summaries.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.