Write a 3000 word report critically appraisingthe organisation's current process of Strategic Marketing Management. This will involve you identifying the key issue(s) from your 1st assignment and analysing how the company is addressing them. Your report will also recommend what strategic marketing options the company could consider and how these might be implemented, in order to sustain a competitive advantage and address opportunities for growth.
Remember, your aim is to satisfy the following learning outcomes:
LO1: Implement and evaluate various strategic marketing tools.
LO2: Critically appraise the process of strategic marketing management.