Short Essay
Use some Strategy Management terms to write a Recommendation for Kellogg Company in the future. Here is some perspectives.
1. In store promotions: The idea of coupons proved unsuccessful for many reasons; as an alternative we would suggest in-store promotions.
2. More Co-Branding and character endorsements: This was not being done at the time of the case; while it is being done now we believe they should focus on this.
3. Create their own "Off Brand": In addition to the currently made cereal, they could also have a separate division that uses cheaper ingredients and packaging (such as the private labels). Doing this could expand their market to customers who can't afford their name-brand products.
4. More focus on power bars: A lot of people don't eat breakfast anymore. Focusing on delicious and convenient snacks that will satisfy your hunger is essential.
5. Innovation
Requirement:
1. 2 pages
2. Including all those perspectives.