Pychology Assignment
Topic: Psychology in marketing and business
The paper must be written in past tense.
First and second person pronouns are not allowed in the paper, except in the critical analysis you can use first person singular words. You may not use first person plural or second person pronouns anywhere in your document.
Do not generalize and avoid absolutes, all, never, etc.
Remember you can only reference and cite the one paper you actually read, do not reference or cite materials you did not personally read. There are two types of correct citations, contextual and parenthetical, examples of these are as follows:
Contextual citations occur in the text of what you are writing and are part of the sentence. For example, Smith and Jones (2012) described the process of measuring intelligence based on stable, comparative processes.
An alternative citation using a parenthetical citation is as follows. The process of measuring intelligence was based on stable comparative processes (Smith & Jones, 2012).
Refer to the author(s) by last name only in the text of the paper. This prevents gender bias. Do not use initials anywhere but in the references. To restate only refer to the authors by last names.
You should have three to five references, the paper you read. Do not include the references the author of the original paper used, because you did not read those. Citations and references are breadcrumbs to show where you got your information, not where the original author got theirs. Three should be from the library databases.
Remember also, you are critiquing an article, not writing about the subject matter. The introduction tells why the research was done, what was important about, the summary tells how it was done and what it means, the critical analysis is your point of view, what could have been better, etc.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.