The assignment should be 10 pages including the cover page introduction and conclusion and references the topic of it is macro environment and the focus is on effect of technology on marketing.
• Write a brief about macro environment
• Go in details about the effect of technology
This is the outline of this assignment you can change some of it or add some topics
Project outline:
• Introduction
• What is marketing
• Macro environment
• Role of information technology in marketing
• Technology factor effect marketing
• Challenges and complexity of technology
• How technology improves customer relationship management CRM
• How dose Technology help companies gain Competitive advantages
• Impact of technology on marketing plan
• Impact of technology on marketing mix
• Conclusion.