Why you brought specific brand did in your recent purchase


Discussio

Identify the determining dimensions or dimensions that explain why you brought the specific brand you did in your recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d) larger, more expensive item, such as a bicycle, camera, or boat. Try to express the determining dimensions(s) in terms of your personal characteristics rather than the product's characteristics.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why you brought specific brand did in your recent purchase
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