Why it is important for the company to maintain a commitment


Assignment:

Commitment to Sales Training

For this Discussion, imagine the following scenario:

You work at a company that has seen growth in the revenue coming from its Internet-based sales in recent years while its on-ground sales have remained relatively flat. Senior Leadership for years has emphasized establishing and cultivating personal sales relationships and has maintained a sales training program required for all new hires. Now that revenue from Internet-based sales is showing more growth potential, the company is considering retiring the sales training program.

Your manager has asked you to weigh in on the matter and provide her with reasons for maintaining the sales training program and reasons why it might be prudent to shut it down.

Write a one page paper and indicate two reasons why it is important for the company to maintain a commitment to its sales training program and two reasons why it might be prudent to retire the program. Explain the merits of each reason and support your conclusions with references

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Marketing Management: Why it is important for the company to maintain a commitment
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