DISCUSSION 1
Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm's leadership? Explain your answer.
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
450 - 500 words minimum for each Topic. Two references are required beyond the text book. Be sure to cite and source in APA format.
DISCUSSION 2
Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards - https://www.bbb.org/central-texas/programs-services/torch-awards/bbb-torch-awards-details/. What are the most important marketing activities necessary for a firm to receive these awards? Expand on each criteria.
450 - 500 words minimum for each Topic. Two references are required beyond the text book. Be sure to cite and source in APA format.