Why is important for marketers to focus less on social class


Discussion Post A

Why is it important for Marketers to focus less on social class and more on the underlying mechanism related to social class that might affect consumers and their behaviors? In your response, please provide some real-life examples.

Discussion Post B

Course Learning Outcomes Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:

o As applied to your current professional career

o As applied to enhancing, improving, or advancing your current professional career

o As applied to management, leadership, or any decision-making position

o As applied to a current or future entrepreneurial endeavor OR

o Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization's strategy and how they use these concepts to compete.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why is important for marketers to focus less on social class
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