Problem
Write a short 3 to 4 pages response about Nike.
Topic: Why is holding on to a good reputation not as easy as it appears in today's marketplace? Consider the challenges that may appear for a company in an IMC from a Public Relations, Publicity and/or corporate advertising perspective.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.