Which of the following tips would help marketers find new B2B clients that are similar to clients they already serve?
A. Research ISO 9000 certified companies.
B. Ask a current customer to help identify new leads.
CConduct a vendor analysis.
D.Look up firms that use automated systems for straight rebuying.
E. Identify current customers' NAICS codes and then look at NAICS-coded lists for related firms.
Which dimension of buyer-seller relationships most significantly increases the risk that proprietary knowledge or trade secrets may leak to competitors or the public? A. Operational linkages B.CooperationC.information sharing D. legal bonds E. relationship specific adaptations