Marketing Managment Assignment
You are to identify an established organisation here in Oman which has been existing in the business world since the past 10 years and develop a marketing plan for it. The organisation intends to enter into a new market due to their successes in their current markets over the past several years. Plans for further expansion are hence currently being considered. You are required to identify a prospective market and develop a report on the prospectiveness of the market and the marketing plan to be implemented by the company.
You will conduct background research (secondary research - journal articles, industry magazines, websites, news reports) into the product area, the chosen market, conduct a PESTEL analysis and outline major elements of the environmental analysis.
You will be required to understand the potential consumer market to identify a target market (through the segmentation process) and develop a strategy to connect and communicate your product to the target group in the new market.
You are also required to explain which marketing channels will be used and the integrated marketing communication strategy.
The Plan should include the following sections:
• Executive Summary
• Marketing objectives
• Consumer Behavior analysis
• PESTEL analysis
• Marketing strategies
- Market Segmentation Strategy
- 4Ps
- Designing the Marketing Communications
- Implementing the Pricing strategy
• Detailed action plan
• Evaluation and recommendations
Length: 4,000 words.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.