Assignment: Principles Of Marketing
Advertising Effectiveness
Select an advertising campaign you enjoyed and analyze it. Provide links for your classmates so they can view the campaign. Create a 300-400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response:
• Did it create a desire for the product advertised? Why?
• What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better?
• How can a marketing manager measure the effectiveness of his or her advertising campaign?
• What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
Comment on the postings of your classmates. Do you agree with their position? Why or why not?
Conclude your posting with a summary paragraph that synthesizes one or two key issues or points of your initial post.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.