Question ??1. Using two examples, explain the relationship between the social environment and the increasing criticism of business.
Read the Case Study and answer ALL of the following questions.
PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $66 billion and almost 300,000 employees. Their mission is to be the world's premier consumer products focused on convenient foods and beverages. PepsiCo is home to hundreds of brands around the globe including many recognizable brands such as Pepsi, Sierra Mist, Tropicana, Ocean Spray, Mountain Dew, AMP energy, SoBe, Aquafina, No Fear, and Dole. As of 2013, 19 of PepsiCo's lines generated retail sales of more than $1 billion each, and were distributed across more than 200 countries. This established PepsiCo as the second largest food & beverage business in the world.
According to its 2013 annual report, PepsiCo states that it is "committed to delivering, sustainable growth by investing in a healthier future for people and our planet", which it has defined in its mission statement since 2008 ad "Performance with Purpose." The company's mission is supported by its Guiding Principles which include "care for our customers, gut consumers and the world we live in" and " sell only products we can be proud of The Performance with Purpose refers to three key areas, namely Human Sustainability, Environmental Sustainability and Talent Sustainability.
The Human Sustainability is to facilitate diversity and healthy lifestyles among consumers. To this-end, Pepsico has established the Global Nutrition Group(GNG). The aim of this group is to ensure that consumer's nutritional demand becomes an integral part of the company's business operations and values, Pepsi Co sustains its innovativeness with the development of different food and beverage, dedicated to increase consumers' well being through food consumption.
Increased public concern about marketing and distribution of carbonated drinks to children has also propelled PepsiCo to announce that it will remove beverages with high sugar content from primary and secondary schools worldwide. In response to the "Let's Move" initiative endorsed by first lady Michelle Obama, PepsiCo (in collaboration with Campbell Soup, CocaCola, Lipton amongst others) has also formed the Healthy weight commencement foundation to encourage healthier food options in public schools and increases physical activity for children in the US. The foundation consists of food and beverage producers, retailers, sporting goods and insurance companies, trade associations and non-governmental organizations. It targeted at reducing obesity by 2015.
PepsiCo has worked to identify and address pertinent public issues that are relevant to healthier lifestyles but also impact on their core business. For instance, PepsiCo has endeavored to address the concerns of public health advocates regarding the ingredient make-up of PepsiCo's core snack and carbonated soft drink products and links to the rising rates of health conditions such as obesity and diabetes. This has included reducing fat content moving away from using trans-facts and producing products in calories-specific serving size to discourage overconsumption.
To address the criticism on the company's marketing practices; Pepsi co implemented Responsible Marketing, which includes stricter advertising campaign and nutrition labeling of its products. One of the realizations of responsible marketing is through supporting the international food and beverage alliance (IFBA), a non government organization working to obtain global commitment to advertise products that meet specific nutrition criteria to children under the age of 12. On a more practical note, the company stated in its 2012 sustainability report. "We are working with local communities and schools to focus on providing water, juices, milk and low-calories beverage in support of healthy nutrition habits."
Q: What role can the food and restaurant industries, government and special interest groups play in a solution to the obesity epidemic and what strategies could they employ to communicate their position on this social Issue?
Choose ONE (1) question to answer. If you answer more than one question, only your first answer will be marked.
Utilize the knowledge you have gained to respond to one of the following essay questions. State your position and support it using logical arguments and content from your own research and that of your classmates. In particular you should support your arguments using examples from at least two of the eight companies that were the basis for research in this semester's assessments. These companies were Google, Monsanto, Samsung Electronics, Halliburton, L'Oreal, Hyundai Motor, Caterpillar Inc. and Nike.
What role do you think business should take in shaping Government policy? Discuss.
Stakeholders analysis, Sample exam, Please answer the other 3 questions
Section one Q1, section two Q2, section three Q2)(250-350 words)
250-500 words for one question, total 3 Questions