Assignment: Marketing Management
Respond to the items below.
Part A: With Products, Is It Form or Function?
The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to brand success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Reference
1. Exploring consumers' attitude towards relationship marketing by Michael A. Jones, Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison and Vincent Myles Landers.
2. The Role of Key Account Management in Marketing and Sales Intelligence by Björn Ivens and Catherine Pardo.