Assignment
1) Read the article "A history of schools of marketing thought".
i) Prepare a 4-6 page synopsis of the article.
2) Consider the three key forces (technology, globalization, and social responsibility) driving the new marketing realities.
i) How are they likely to change in the future?
ii) What other trends or forces might affect marketing?
3) How would you describe the schools of ethical thought? (300 words)
4) Read The CEO of Starbucks and the Practice of Ethical Leadership and complete the questions at the end of the case study (300 words)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.