Questions:
1. What led to the development and emergence of the balanced scorecard?
2. Which author championed the balanced scorecard?
3. What is a balanced scorecard?
4. List four perspectives of the balanced scorecard.
5. Describe how innovative companies are using the balanced scorecard to accomplish critical management processes.
6. Fitzgerald et al (1989) identified four unique characteristics distinguishing service companies from manufacturing organizations. What are they?
7. Describe three principal categories within the learning and growth perspective of the balanced scorecard.
8. What are three important pitfalls to avoid when implementing a balanced scorecard?
9. Construct a basic balanced scorecard for an organization of your choice.