Problem
Case Study entitled, "UPS and FedEx turn focus to consumer behaviour" analyzing how service and customer centric experiences drive value. After reading the case study answer the following questions in a 2 to 3 pages reflection paper:
• What issues are UPS and FedEx facing here?
• How do UPS and FedEx contribute to their clients achieving a competitive advantage?
• What are the drivers for collaboration in the examples given?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.