What is value how can marketers use the marketing mix to


1. What is value? How can marketers use the marketing mix to enhance the perception of value?

2. What types of activities are involved in the marketing management process?

3. Why is marketing important in our society? Why should you study marketing?

4. Identify several businesses in your area that have not adopted the marketing concept. What characteristics of these organizations indicate nonacceptance of the marketing concept?

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