Assignment: Developing a Buyer Persona
Organizations develop a customer profile to gain greater insight into consumer needs. Use the course materials to include articles, videos, and the module notes.
This activity addresses the following module outcomes:
• MO3: Learn how an organization creates a buyer persona to better understand their customers.
Developing a Buyer Persona
As the marketing director, you have been assigned the task of creating a buyer persona for your company. Using the information from the course materials and/or conducting additional research, develop a 5-7 section for your template. What is the role of research in developing a buyer persona? What information will you need to gather for your "ideal customer"? How will the organization be able to use the buyer persona for marketing strategy development?
Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- TEMPLATE.rar