What is the rationale for developing an annual fund, Business Management

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What is the rationale for developing an annual fund

What is the rationale for developing an annual fund campaign when it would be less expensive for the organization to have few large donors rather than many small donors? Please describe the reason for annual fund campaigns and relate that to the overall financing of a nonprofit.

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Business Management: What is the rationale for developing an annual fund

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Business Management: What is the rationale for developing an annual fund

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