Marketing Problem
WATCH THE Lynda VIDEO "unhappy customers"
In 1-2 pages (120 words or more), please answer the following questions:
Question One
What is the most important element of this case study? Why? Did United Airlines do anything wrong?
Question Two
Was the customer's reaction justified? Provide a rationale for your answer.
Question Three
If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.