What is the most important element of the case study


Discussion

Watch the video, Unhappy Customers, and answer the following questions:

Question One

· What is the most important element of this case study? Why? Did United Airlines do anything wrong?

Question Two

· Was the customer's reaction justified? Provide a rationale for your answer.

Question Three

· If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is the most important element of the case study
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