What is the major task of promotion do firms ever use


1. What does integrated marketing communications mean?

2. What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.

3. What is communication? Describe the communication process. Is it possible to communicate without using all the elements in the communication process? If so, which ones can be omitted?

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Marketing Management: What is the major task of promotion do firms ever use
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