Assignment:
Read the article and answer https://www.inc.com/andrew-griffiths/how-much-business-do-you-want-and-how-much-business-can-you-actually-cope-with.html%20
1. What are the cautions about growth the author noted in the article?
2. The author uses "small business" as his example, but is this problem limited to a small firm? Why?
3. What examples did he share? Choose one of the examples and discuss specific lessons a marketer can learn from them.
4. What is a solution to the growth problem as a marketing manager?
5. What other considerations should a marketing manager have when planning a campaign that could result in massive growth?
6. Share any additional thoughts.