Assignment
The goal of this assignment is to look at how advertising can be used to create different positions for products in the same product category.
What you need to do
You will start by selecting ads for two different brands within the same product category (e.g., two shampoo ads, two car ads, etc.) that are shown now or have been shown within the past year (e.g. before video clips on a news site, Hulu or youtube channels). Please provide the URL to the ad, preferably as a Youtube link. You may not choose any ads shown in class or the two ads in the sample assignment (Pantene and Tresemmé).
Answer the following questions for each ad and provide details from the ads to support your conclusions.
What you will turn in
Your submission should be no more than one page (1" margins and 12 point font, either Times New Roman, Calibri, or Arial)
The assignment should have the following outline/heading structure (use bullet-points for the answers for each ad):
1. Ad content - Describe each ad in some detail (2-3 sentences), and provide a URL for the ad from e.g., youtube.
2. Benefits and advertising appeal - State at least one benefit and one advertising appeal for each ad. Some ads will have more than one benefit and appeal. You may state multiple benefits and appeals if you have space.
3. Executional style - What is the executional style used in each ad?
4. Promotion goal- indicate the promotion goal (see section 15-3 in the book) of the ad and explain your answer. Some ads will, to some extent, have more than one goal. If you think that is the case, select the one you think is the most important one.
5. Target Audience - Based on your knowledge of the products and the execution of the ads, provide a description of the likely target audience for each ad (which may be a subset of the target market for the product). Please provide an explanation for your conclusion.
6. Media Strategy - Where did you see this commercial? Based on the target audience you think the ad has, what times during the day should this commercial be shown on TV, and what types of channels and programs would be the best fit? Please provide an explanation for your media strategy.
7. Most successful strategy - Which of the ads do you think is most successful? Please explain your answer.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Guidelines.rar