What international strategy did starbucks use


Case assignment

Case analysis - Tata Starbucks

1. What international strategy did Starbucks use?

2. What were the major challenges Starbucks faced in India?

3. What should Starbucks have done differently? Why?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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