MARKETING DISCUSSION
THESE ARE TWO DISCUSSION QUESTIONS ONLY. NOT ESSAYS. QUESTION A: As a marketing professional for healthcare you need to know how your consumers make decisions. Think about a specific population or demographic of the market (i.e. age, gender, socioeconomic class etc.). Next assume this group (market segment) has a need recognition discuss the next four steps of the buyer decision process by identifying examples of how consumers will execute these steps (i.e. what specific tools, resources & processes could they use). QUESTION B: Global perspective "review the video in the course content related to empathy and then review the youtube video on hospital staff "Our stories make us" . Do these similar videos have universal appeal? What seems to be the target audience? What factors of consumer behavior do each address?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.