Written Assignment- Target markets, positioning & customer behavior
Overview: For this second written assignment, pick a health services organization of your choice and conduct an analysis of its target markets, how it is positioned in the marketplace, and what kind of behaviors its customers exhibit when selecting their services. This includes topics covered in Weeks 3 and 4. Your research can include , the organization's website, a visit to the organization (if possible), websites of competitors, library research on the service category, any notes from the overview and readings for Weeks 3 and 4, and any other place you think you can find information to provide depth to your analysis.
After completing your research, prepare your Written Assignment as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in a well written essay. Remember to use professional tone and avoid the use of I or we in conversational tone. A minimum of two scholarly / credible references are required. APA format for the paper and references.
1. Name and describe the health service organization.
2. Describe its primary target market in terms of the segmentation variables presented in the Overview. You can use the PRISM system or describe it yourself.
3. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization's services? Might want to refer to the Health Service Model or customer behaviors.
4. What do you think is the organization's value proposition? Use the generic value propositions outlined in the Overview and support your information with evidence from their organization.
5. Describe the organization's primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization as support to your narrative.
6. Based on your competitive analysis, what do you is the organization's competitive position?
7. What recommendations would you make for changes to the organization's target market, services or competitive position and why? (use professional tone - "it is recommended" not "I think"
Assessment: Health Care Financial Concepts Paper Requirements
From the list of financial concepts, pick 1-2 financial concepts.
Search for a healthcare finance related article on the concepts.
In a 3-5 page paper, describe how you can apply the financial concepts from the article to your current health care organization or a health care organization of your choice.
Some examples of financial concepts are:
• Revenues or revenue cycle
• Fixed and variable costs
• GAAP
• Contribution margin
• Breakeven Analysis
• Capitation
• Income statements
• Balance sheets
• Cost value analysis
• Cost allocation methods
• Auditing process
• General knowledge of health care laws and regulations
• Time value of money
• Financial statement analysis
• Cost of capital
• Financial risk
• Insurance and risk
• Ratio analysis
• Analytics
• Budgeting (operational and capital)
• Forecasting
• Lease financing
• Cost control
• Benchmarks
• HIPAA privacy act
• Affordable Care Act (ACA)
• JCAHO
• ICD-10
• Profit vs. non-profit
• Best practices
• Compliance
Be sure to include the following:
1. Provide a summary of the article (must be healthcare related). Articles should be within the last 5-10 years for current articles.
2. Provide an explanation of the financial concept(s) found in the article.
3. Provide an example of how you can apply these financial concept(s) to your current health care organization or to the health care organization of your choice (i.e. John Hopkins Hospital, Mayo Clinic)*.
4. Include the source of the article in the paper and include another source above the current article (a minimum of 2 sources are required).
*It would be feasible to find the financial statements of your current health care organization or the health care organization of your choice. Include an explanation of what these concept(s) mean in the context of the organization's financial performance.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.