Important note: Please answer the given questions writing between 200 to 300 words to each questions.
Question 1. What are some examples of a high and a low involvement purchases you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why or why not?
Question 2. What is consumer satisfaction? What impact does consumer satisfaction have on marketing? Why is consumer satisfaction important? Illustrate your answer with two brand-specific examples.