Discussion: STATEGIC MANGEMENT AND BUS POLICY
When considering the concept of environmental scanning (or the systematic review and interpretation of data to identify external opportunities and threats), investigate a product from two rival companies. As examples, consider Coke versus Pepsi, Apple versus Samsung, or Ford versus Toyota. Feel free to pick any two products from other companies. Look for products from two different companies which are considered substitutes for each other (i.e. diet Coke and diet Pepsi). What data would you want/need to effectively perform an environmental scan of these two substitute products? Explain your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.